Coleman, Robert E. The Master Plan of Evangelism. Grand Rapids: Revell, 1972.

Author Biography

Robert Coleman is Distinguished Professor of Evangelism at Gordon-Conwell Theological Seminary, having previously served as Mission Associate of the Billy Graham Evangelistic Association. A graduate of Southwesterm University, Asbury Theological Seminary and Princeton Theological Seminary, he received a Ph.D. from the University of Iowa.

Summary

Coleman begins by saying that all evangelistic methods should be evaluated by their efficacy: "It it worth doing? And does it get the job done?" As far as the method's origin, he states that Jesus' is the only biblical model for evangelism; all other successful evangelistic efforts in the New Testament are duplications of His. First, he was careful to select a few men to form an inner circle--He did this even before developing a public ministry. These men, however, had to be willing to learn, and were not initially very impressive; these He could form into leaders for His kingdom. Second, He taught by association--by just having them "hang around" Him, learning His methods by observation as He ministered to them and the masses. Third, He consecrated them by requiring total obedience and complete surrender to His sovereignty and turning loose of the world, being willing to pay a heavy price. Fourth, He imparted to them the Holy Spirit, who would teach and comfort them in His absence and who now alone enables us to carry on the redemptive mission of evangelism. This was only possible to those He sanctified. Fifth, the disciples learned from Jesus as He demonstrated evangelism, facilely using Scripture and teaching naturally and constantly. Sixth, He delegated tasks to them, letting them learn while in training and receive correction and instruction after exercises in ministry. Seventh, He supervised there ministry exercises and brought them together to "compare notes." Last, He ordered them to reproduce, teaching others the things He had taught them by the power of the Holy Spirit.

Evaluation

This book addresses evangelism in a way that I had never considered it before. These days evangelism is expressed merely as the conversion of the sinner, rather than the biblically complete process of development and reproduction. Coleman, in this respect, succeeds; he uses no Scripture in ways the typical evangelical would find incorrect, but coherently distills the passages relative to evangelism into a process that many are not using. He makes the interesting point that, by when compared to modern methods, Jesus' method does not seem to have the same promise of effectiveness as modern methods, but that in the process of geometric application, beginning with a few willing who would go out and duplicate the work would develop a Kingdom of better taught, readier disciples than blanket "come to Jesus" phenomena.

There are no apparent biases or agenda going on here, save the emphasis on following Jesus' example, as no one would argue we are certainly expected to do in all other areas of life. Coleman does not mince words: the goal here is not quantity, but quality. Jesus established a pattern that works, and true disciples are only generated in this way.

This will be very useful in my ministry. As a music minister in an irreligious part of town, there are ample opportunities to blanket the area with a thin film of the gospel. While this is better than nothing, opportunities are more prevalent to cultivate a small portion of "typical" people who will more effectively communicate the cause--and cost--of Christ to those I would otherwise never have had opportunity to interact with.